Welcome Home (Tim Hortons)
 

This is for marketing class, and I was just hoping to get some feedback. Basically this is an ad that would be featured in a family oriented magazine, and its a Welcome Home program that helps immigrant families by giving them role models and helping them with their family issues, if they have any. Any feedback would be greatly appreciated:

http://www.atgig.com/Gops/Flyer.jpg

BTW: COPY AND PASTE URL INTO BROWSER WINDOW OR IT WONT WORK

hmm well the people in the ad are quite out of focus and the fonts you chose really dont suit Tim Hortons imo. What would do a nice job is if you had an image of one of the workers and some cusomers (immigrants or whatever) smiling and whatnot in an actual Tim Hortons cafe thinger.

Ok to justify the things that i did are this. The reason that i chose parents and a kid are because this ad is targeted towards those demographics. Also this is supposed to be a family type of image, so if i had workers/customers it would have the family idea my group was going for.

And the reason the text was chosen, was because i was trying to almost have a laid back feeling incorporated with the image, and i was hoping to get that through with the use of soft colors, opacities, and laid back fonts. I think i sortof got that across because on another board someone mentioned the good laid back attitude it was portraying.

I value your comments/critiscisms, but i thought i should just justify the decisions that i made.

you haven't mentioned anywhere on the flyer what Tim Hortons is doing, or even whether it's really affiliated with what's written on the flyer
unless you mention 'Tim Horton's' somewhere in the text, there's really no connection.
also, it's not really very apparent what the promotion is about. 'families in need' isn't very specific. explain your actions thoroughly
plus the timmy's logo is too small, and your choice of words really doesn't sound corporate, and that's a bad thing
'10% of any money you spend' should be more like '10% of all proceeds', and there should be some kind of date so people know from when to when their proceeds will be counted
otherwise it could be from year 1911 to 20,300, or anything at all
your text is also a bit difficult to read
it really isn't, but if you're going for as broad an audiance as possible, use a simpler font, you want to make sure there's no reason someone couldn't read it