Hmmmm, watch the "peel out" video and look at the top right corner of the screen....there's a little cingular X dude and it brings up messages every now and then to let you know information. If you use the pause button at the right time you can read the messages that pop up, the last one interests me alot....'outrun mode' try to gain 300 feet on your opponent, take any route you want...that sounds like a fun little side game
...
Cingular looks to be a sponsor, maybe they'll have more cool sponsors or something, looks good to me so far can't wait for the game...