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Old 04-20-2005, 04:08 PM   #1
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Default Chrysler Group to Increase Size of HEMI Badge

Chrysler Group to Increase Size of HEMI Badge





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Chrysler Group to Increase Size of HEMI Badge
* Size of badge increases 145 percent * Take-rate for the HEMI(R) is 44 percent * 556,614 HEMI engines sold
AUBURN HILLS, Mich., April 20 -- Chrysler Group is building a bigger, better HEMI badge. "By increasing the size of the HEMI badge, we're building awareness and helping our customers communicate what they're packing under the hood," said George Murphy - Senior Vice President, Chrysler Group Marketing. "With more than 500,000 sold, the HEMI V-8 engine continues to resonate with consumers. The HEMI has become a brand within our brands. Across our Chrysler, Jeep(R) and Dodge lineups, the take-rate for the HEMI is 44 percent."

For Chrysler 300, Dodge Magnum and Jeep Grand Cherokee, the HEMI badge will increase 145 percent in size. For Dodge Ram and Durango, the size of the HEMI badge will increase 136 percent.

First introduced on the Dodge Ram 2500 in 2003, Chrysler Group HEMI V-8 engine is elegantly simple. It achieves power, fuel economy and emissions goals with a design that is uncomplicated and cost effective. The versatile HEMI V-8 engine powers the Chrysler 300, Jeep Grand Cherokee, Dodge Magnum, Dodge Ram and Dodge Durango. Launching this spring, the all-new 2006 Dodge Charger will also feature the HEMI.

Improving fuel economy by as much as 20 percent, Chrysler Group's Multi- Displacement System (MDS) seamlessly alternates between smooth, high fuel economy four-cylinder mode when less power is needed, and V-8 mode when more power from the 5.7-liter HEMI engine is in demand. For 2005, MDS is available on the Chrysler 300, Dodge Magnum, Dodge Charger and Jeep Grand Cherokee.

Following are current vehicle-specific take-rates for the HEMI V-8 engine at Chrysler Group:

Vehicle HEMI Take-Rate
Dodge Durango 53 percent
Dodge Ram 1500 48 percent
Dodge Magnum 46 percent
Dodge Ram 2500/3500 13 percent
Jeep Grand Cherokee 19 percent
Chrysler 300 41 percent
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Old 04-20-2005, 07:59 PM   #2
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Do people not realize that the word "HEMI" really doesn't mean fast....
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Old 04-20-2005, 09:55 PM   #3
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some americans dont
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Old 04-20-2005, 10:27 PM   #4
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I mean, thats like saying "VTEC IS FAST"...wait, people already say that, oh well...
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Old 04-20-2005, 11:14 PM   #5
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hahha
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Old 04-24-2005, 04:41 AM   #6
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what does hemi mean, and did anyone realise that the 300C is most realised as a DUB demo car?
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Old 04-24-2005, 09:15 AM   #7
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a hemi is a type of engine. it's a v8 thats setup differently pretty much...
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Old 04-24-2005, 09:59 PM   #8
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the badge size doesn't matter. if its a dodge, its probably a HEMI

coming soon:

Intrepid HEMI
Stratus HEMI
Neon HEMI
Dodge Moped HEMI
Dodge Lawnmower HEMI
Dodge Chainsaw HEMI
Dodge R/C HEMI


...
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Old 04-25-2005, 01:26 PM   #9
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lol... neon hemi? .. we already have those... 2.0L 'hemi' I4 (i call it half a hemi ) ... [read it @ allpar.com]the reason its called a hemi, is because of the hemispherical heads...

the 300C is probably thier best seller, plus they're fun to drive, they handle suprisingly well (did an auto-x style test-drive to the v6 model.. the magnum handled just as well).. but the reason they want to make the badge bigger, is that its thier biggest selling point... simple as that.. lol
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Old 04-25-2005, 11:35 PM   #10
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the originally hemi just meant that the top of the cylinders were hemispherically shaped instead of flat... so technically, all cars are hemis just not in the sense dodge uses
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Old 04-26-2005, 07:03 PM   #11
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This whole HEMI thing is a joke. It's pathetic that it's become the selling point for Dodge.
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Old 04-26-2005, 10:53 PM   #12
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hey, they'll do what they want to sell their cars. if people think hemi = fast, powerful then they're gonna use that to attract customers.

personally, i wouldn't buy a whole car just cause of some engine [which i knew nothing about assuming im a typical dodge customer]... i might consider upgrading the endine if i was buying the car in the first place, but its not gonna sell me a car, maybe just a couple thousand dollar upgrade.
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Old 11-06-2005, 12:40 AM   #13
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Quote:
Originally Posted by v8_king
a hemi is a type of engine. it's a v8 thats setup differently pretty much...
it stands for hemispherical
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Old 11-06-2005, 04:00 AM   #14
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I like to think hemi means fast :P

but at heart i'm a mullet wearing beer buzzling hillbilly you cant go past a big V8! so anything that has a V8 i just love lol
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